Karachi, November 03, 2022 (PPI-OT): ABL has entered into a partnership with engage to launch a unified platform for customer driven marketing. Engage solution will be integrating with all customer communication channels of Allied Bank for event based personalized communication with target audience based on data intelligence.
The signing ceremony was held at Allied Bank’s Head Office, Lahore and was attended by Senior Management of both organizations. Speaking on the occasion, Chief Digital Banking Mr. Sohail Aziz mentioned, “Everyone is annoyed with increasing number of marketing messages which are counterproductive most of the time.
We are pleased to partner with engage to replace bulk messaging into event-based engagements based on data intelligence. This will not only improve our customer’s engagements but also bring cost efficiency.”
According to Mr. Amman Dotani, CEO of engage, “Financial institutions are focusing on millennial and Gen Z customers due to their increasing importance, and they are doing so by creating distinct digital engagement strategies. The partnership will improve end-user experiences which in our opinion, will change MEA and Pakistan’s retail banking landscape”.
For more information, contact:
Allied Bank Limited
Khayaban-e-Iqbal, Main Clifton Road, Bath Island,
Karachi, Pakistan
Tel: +92-21-111-110-110
Email: info@abl.com.com.pk
Website: https://www.abl.com