FLASHNEWS:

Dettol Collaborates with PIA to Create a Safer Travel Experience for All Passengers

Karachi, September 28, 2021 (PPI-OT):Reckitt Pakistan, the multinational producer of health, hygiene, and home products including Dettol, has announced that it is partnering with Pakistan International Airlines (PIA) in order to create a safer travel experience for all passengers. The idea of the collaboration came about due to the growing need for stricter protocols and precautions while traveling during the COVID-19 pandemic.

Post the pandemic, frequent and occasional travellers alike stopped taking flights in fear of the virus. This led to a visible drastic decline for the airline industry. Dettol, being an effective disinfectant against Coronavirus, and a trusted brand in the matter, made the ideal partner for Pakistan’s leading airline.

The collaboration of Dettol and PIA is a unique opportunity to excite and protect customers, while Dettol continues to educate them about the high standards of hygiene and reassure them that they can now travel with their favourite airline with utmost trust and protection.

The collaboration is underway, with Dettol providing sanitization and educational touch-points of safety throughout the travel experience with PIA. Dettol will provide sanitizing stations, educational material, and instructional standees in the PIA lounge, and provide passengers with sanitizer bottles in-flight.

Dettol has always stayed at the forefront of consumer hygiene by developing innovative ways to protect people against germs. With this collaboration, Dettol Pakistan continues to work towards creating a healthier and safer country for all.

For more information, contact:
Reckitt Benckiser (Pakistan) Limited
3rd floor, Tenancy 04-05,
Corporate office Block Dolman City,
HC-3, Block 4, Scheme-5, Clifton, Karachi – 75800, Pakistan
Tel: +92-21-35839043
Website: https://www.rb.com/offices/pakistan/