Lahore, February 27, 2023 (PPI-OT):The Small and Medium Enterprises Development Authority (SMEDA) and Jazz Business would share their expertise to digitalize SME sector for expediting economic development the country. The scope of collaboration in this regard was discussed at a joint meeting of the two organizations held at SMEDA head office today in chair with Mr. Farhan Aziz Khawaja, CEO SMEDA. The 7-member Jazz Business delegation, on this occasion, was led by Syed Ali Naseer, Chief Business Officer of Jazz.

Mr. Ali Naseer informed that the Jazz was known as a mobile telephone company, but originally, it is one of the largest digital solutions provider company of Pakistan which is serving to enhance usage of the power of data in business development of many top class organizations. He told that the developed world was dominating over the global trade by utilizing the artificial intelligence through digitalization of the marketing system. He said that the COVID-19 crisis had revealed the significance of digitalization also in the countries like Pakistan. He offered Jazz Technology and expertise to spur pace of SME development on modern way.

Earlier CEO SMEDA Mr. Farhan Aziz Khawaja welcomed the Jazz delegation and apprised them about SMEDA services, Projects and development initiatives for SME sector. He said, the SME sector direly needs to be documented and digitalized for which Jazz-Business expertise and technology can be highly helpful. He suggested to develop a specific project in collaboration with Jazz-Business for digitalization of SMEDA and the SMEs of Pakistan. He proposed to hold a few more consultative sessions in this regard between experts of the two organizations.

It is notable that initially three sectors have been identified for mutual working, which include development of women entrepreneurship, Youth Business Incubation Centers and revival of the flood affected SMEs. The Jazz-Business delegation led by Syed Ali Naseer included senior experts; Mr. Zahid Iqbal, Mr. Osman Chohan, Mr. Aatif Rauf, Mr. Hassan Toor and Muhammad Tariq. Whereas, SMEDA CEO Mr. Farhan Aziz Khawaja was accompanied by his senior management team comprising Ms. Nadia Jahangir Seth, Raja Hassnien Javed, Mr. Mohammad Ashfaq, Mr. Javaid Afzal, Mr. Sheharyar Tahir and Mr. Liaquat Ali Gohar.

For more information, contact:
DGM (Admin. and PR)
Small and Medium Enterprises Development Authority (SMEDA)
4th Floor, Building No.3, Aiwan-e-Iqbal Complex,
Egerton Road, Lahore, Pakistan
Tel: +92-42-111-111-456
Fax: +92-42-36304926-7
Email: aligohar@smeda.org.pk, helpdesk@smeda.org.pk
Website: www.smeda.org.pk